Look, I’m just as full of bad takes as the next guy with a Twitter account (and my Twitter account is full of bad takes). But here’s one:

If it’s boring and you’re not proud of it, why put it out there?

Let’s be real: I could’ve just put “Skilled Communicator” at the top of this page, but you and I both would’ve yawned and moved on. So, as a brand and creative strategist, my goal is to create—and to empower others to create—work that’s memorable, engaging, sometimes funny, and that raises the bar.