A Brief History
This is what essentially amounts to the back inner-sleeve-fold content of this website. So unless you’re eight-year-old me, ready to poorly cite some readily-available facts for a book report, this is not the most exciting section to read.
Therefore, I’ll make this mostly true account of my life as brief as possible.
And if—somehow—you are eight-year-old me, please cherish the energy you have to stay up this late while you still have it.
Two Truths and a Lie:
-I was once someone’s lifeline on ‘Who Wants to Be a Millionaire?’ and answered the question correctly.
-I sang for an audience that included three governors.
-I was an extra in Avengers: Infinity War.
Good luck, gumshoes.
Purpose
Telling a really good, cohesive story.
Using data and insights to craft memorable messaging that elicits an emotional response.
Supporting DC United, no matter how poorly they play.
Known Places
New Jersey - Born and raised
Virginia - School (The College of William and Mary)
Washington, D.C. - The past decade
Regular Skills
Brand Strategy
Creative Concepting
Copywriting
Creative Project Management
User Research and Testing
Strategic Communications
Social Media
Public Relations
Content Marketing
Special Skills
Taking different elements and finding the common thread to build a compelling story
Shoehorning a pun and a sloppy portmanteau into the same joke
Matching the science and art of advertising (using data to create compelling creative)
Self-editing as I’m talking
Calling out a mixed metaphor right before it comes out of my mouth
