Content Marketing Samples

Blog: Why Capterra supports Girls Who Code

We’re spending December counting your software reviews. That’s because we’re donating $1 to Girls Who Code for every confirmed review left on Capterra throughout the month of December.

Blog: PR Software Comparison

As a PR professional in a client-side position, I received cold calls from PR software companies all the time. And while I did some demos out of sheer curiosity, I always gave the same answer: Call back when our current contract is up.

Blog: 4 Lessons for Software Marketers from SXSW Interactive

While there’s so much to do at SXSW that every single person will have a different experience, here are four lessons for software marketers from SXSW, culled from my experiences at the 2016 event.

Infographic: 15 Ways Software Gave Back to the World

What is the real-world impact of business software? Dive deeper into the intangibles to understand how software has changed the world in 2015.

Blog: Top 7 Free Social Media Management tools

Did you know that having an inactive social profile might be worse for your brand than having no social presence on a platform?

Here are the top 7 free social media management tools.

Infographic: The Who Behind the Review

We launched user-reviews back in 2008 because we believed that the power of reviews--as a way to maximize the voice of the customer--applied not only to consumer products, but to B2B products as well,